David F. Wells analysiert hier die Voraussetzung für Jüngerschaft in der postmodernen Welt. Wir wählen unseren Lebensstil, indem wir Güter und Erfahrungen kaufen.
Today, we choose our lifestyle. It is about people projecting and “displaying their individuality and sense of style,” Mike Featherstone writes, “in the particularity of the assemblage of goods, clothes, practices, experiences, appearance and bodily dispositions” and thereby saying who they are or want to be.
“This explains,” Anthony Giddens writes, “why therapy and counseling of all kinds have become so popular in Western countries.”
Consumption is not only about our material needs but also about self-understanding and self-projection.