The church is in the business of truth, not profit. Its message – the message of God’s Word – enters the innermost place in a person’s life, the place of secrets and anguish, of hope and despair, of guilt and forgiveness, and it demands to be heard and obeyed in a way that not even the most brazen and unprincipled advertiseres would think of emulating.
David F. Wells. God in the Wasteland. S. 76.